RH 2.0 - Quand les entreprises intègrent le Web 2.0 par les jeunes
Enterprise 2.0 conference à Boston et impact de l'étude d'IDC - 45% are blogging !
Mots-clés : IDC, Web 2.0, Boston, Enterprise 2.0, Mc Afee, Davenport
Dans le cadre de la conférence Enterprise 2.0 à Boston http://www.enterprise2conf.com/ , voici un article de Sharon Gaudin de InformationWeek qui reprend l'étude d'IDC "Moore then put up some IDC research numbers showing that 45% of companies have workers blogging, 43% use RSS feeds, and 35% of companies have employees using wikis." d'où sa conclusion que "Speakers at the Enterprise 2.0 conference say the next generation of employees will demand workplace access to blogs, wikis, and social networking sites." Bon OK ça se passait à Boston... mais de ce côté de l'Atlantique y'a du buzz too !
Pour l'article en complet cf http://www.informationweek.com/showArticle.jhtml;jsessionid=KCKP3KHRCOY5AQSNDLRCKH0CJUNN2JVN?articleID=199905440 une vraie mine d'or ce InformationWeek...
Du coup on continue à trouver des échos forts avec ce que l'on dit sur B-R-Ent "With Web 2.0 technologies such as blogs, wikis, and social networking sites becoming a phenomenon among teens and younger consumers, some companies are rushing to embrace this trendy new media phenomenon. Web 2.0 largely is about user-generated content. Corporate executives and marketing heads like the idea of having their customers be participants and share information, rather than just getting information off the site. An automobile maker, for instance, might start a social network or blog for customers to write about their experiences with their vehicles or post pictures or videos from their favorite road trips. " http://www.informationweek.com/internet/showArticle.jhtml?articleID=199905148 On donc bien dans le CGC du nano-marketing et c'est même l'exemple que j'ai donné dans le superbe livre de Brice Auckenthaler et Pierre d'Huy d'expertsconsulting sur "l'imagination collective" !
Est-ce que ça va changer "the face and the performance of future businesses?", et là il y a encore des gens très sérieux qui en doutent... "Davenport says it definitely will not. Blogs are fun to read and socially interesting and perhaps useful; I have yet to see any major example of how capitalist organizations make more money because of Enterprise 2.0 or any example of corporate culture being transformed by Enterprise 2.0. I have no problems with using Web 2.0 technologies in organizations, but I do have some problem with the idea that it means a radically new version of enterprises." Là il n'a peut-être pas encore compris l'architecture distribuée des flux d'information et d'influence dans l'entreprise... d'ailleurs McAfee d'Harvad va dans ce sens quand il dit "Web 2.0 technologies have the potential to create great change, because they can give voice to employees who may have great ideas but very little corporate voice. " Il a même compris le truc sur l'impact organisationnel quand "McAfee proposed that Web 2.0 technologies could actually threaten the hierarchical structure and bureaucratic lines that have long been the corporate skeleton. Enabling workers to voice their opinions and possibly even make sensitive corporate problems or issues public is something executives need to think through, warned both men." http://www.enterprise2conf.com/ y'a les vidéo des keynote speakers ! et les grands éditeurs Microsoft et IBM s'en donnent à coeur joie sur la plateforme collaborative du futur http://www.enterprise2conf.com/conference/evolving-enterprise-collaboration-platforms.php
Donc au delà du combat idéologique restons pragmatiques et continuons à stimuler l'échange de cas, de best practises et de l'état de l'art dans ces chantiers du Web 2.0, du CGC avec le NNM notamment sur les univers virtuels comme Second Life... keep tuned on B-R-Ent vibes !
Gil
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