Fév. 07
20
NNM & Internal Branding vs Employee Engagement
Mots-clés : NNM, Marcus Evans, Employee Engagement, Internal Branding
Dans la série des newsletters qui interpellent en voici une autre qui va dans le sens de ce que nous disons sur B-R-ENT depuis le début... le nano-marketing auquel concours les blogs internes favorise "the employee engagement"... et le capital de la marque en question semble en être renforcé... n'est-ce pas cela aussi ce que l'on attend de l'intranet...
If one of you is going there, please let us know !
Cheers,
Gil
2nd Annual:
Internal Branding and Employee Engagement
Effectively Engaging Employees to Promote the Brand from the Inside Out and Boost Business Profitability
24-25 May 2007: Barcelona, Spain
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Employee branding has been considered a "hot" topic in the marketing world of American corporations for the last couple of years. The trend has now hit Europe , where employees have been overlooked as being a corporation's potential front-line brand loyalist. Therefore, as companies continue to develop their brand externally, they are realising, more than ever, the importance of starting from the inside out.
The leaders in brand management recognize that brands define relationships with all their k ey audiences, notably investors and employees. They also acknowledge that relationships and values relate to behaviors. In today's highly competitive world companies must consider their employees their first market, in order to gain competitive advantage. With this comes the need to bring together professionals in the fields of marketing, branding, communications and HR to discuss the cross over of the disciplines in the area of internal branding and employee engagement.
Key Topics
* Conveying the Importance of Internal Branding to Your Staff & Getting Management Support and Funding For Your Brand Strategy
* Driving Your Interna l Branding Strategy during Company Changes & Forging a Link between Your Client and Employee Brand Experience
* Aligning Internal and External Branding Strategies & Assessing the Impact of the Internet/Intranet on Your Internal Branding Strategy
* Harnessing the Power of Story-Telling to Drive Your Internal Branding Strategy & Adopting an Innovative Brand Strategy That Will Drive Your ROI
* Measuring Employee Engagement and Supporting Your Brand Strategy with Numbers & Reaping the Benefits of Market Research and Employee Satisfaction Surveys to Effectively Engage Your Employees
Speakers:< /FONT>
* Khaled Ismail, Corporate Brand Director, TETRA PAK.
* Neil George, Global Brand Marketing Manager, RECKITT BENCKISER.
* Marc Sands, Marketing Director, THE GUARDIAN.
* Fredrik Wahrolen, PR and Communications Manager, IKEA.
* Miriam Aguago, Manager, PEOPLEMATTERS.
* Nick Starritt, Managing Director, SIROTA.
* Lorna Farrar, B rand Engagement Manager- Communication and Involvement, VODAFONE.
* Christian Birck, Head of Branding, HOLCIM.
* Marinette Radebo, Head of Marketing Communication, SAAB.
* Mark Wilkin, Head of Brand and Communications, HITACHI.
* Peter Bell, Global CEO, Brand Engagement, ENTERPRISE IG.
* Marcus Hanser, Senior Brand Identity Consultant EAME, CATERPILLAR.
* Paul Hartogsveld, Head of Corporate Communication s, ING INVESTMENT MANAGEMENT.
* Grant D. Bassett, Director of Talent Acquisition, YAHOO! EUROPE.
* Neil George, Global Brand Marketing Manager, RECKITT BENCKISER.
* Marc Sands, Marketing Director, THE GUARDIAN.
* Fredrik Wahrolen, PR and Communications Manager, IKEA.
* Miriam Aguago, Manager, PEOPLEMATTERS.
* Nick Starritt, Managing Director, SIROTA.
* Lorna Farrar, B rand Engagement Manager- Communication and Involvement, VODAFONE.
* Christian Birck, Head of Branding, HOLCIM.
* Marinette Radebo, Head of Marketing Communication, SAAB.
* Mark Wilkin, Head of Brand and Communications, HITACHI.
* Peter Bell, Global CEO, Brand Engagement, ENTERPRISE IG.
* Marcus Hanser, Senior Brand Identity Consultant EAME, CATERPILLAR.
* Paul Hartogsveld, Head of Corporate Communication s, ING INVESTMENT MANAGEMENT.
* Grant D. Bassett, Director of Talent Acquisition, YAHOO! EUROPE.
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