Great formula about Content Value !
Mots-clés : Content Value
M Serulneck E Gott, nous ont fait une présentation bien stimulante de leur formule de Content Value...
Content Value = need 2 (Base value x ability to access x distribution channels x context )
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cost (implement + manage) + organizational change + Risk
Customer experience
Employee Experience
Partner Experience
Every one of them will have an increased payoff !
From Content to delivery
- content (information + context) is the primary driver for organizational productivity in today’s business application
Content in context: it’s about managing the experience not just web page management.
Experience management ie to make the experience valuable and it comes also from personalization and individualisation… !
2 case studies:
- ARC
- CAA,
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