Jan. 10 15

Version imprimable L’innovation participative : un exemple 2.0 sans le savoir ?

Un article proposé par Fabian Sire

Mots-clés : , , ,

L’innovation participation, c’est quoi ? 

Plusieurs entreprises ont mis en place des démarches d’innovation participative. On distingue deux tendances parmi ces entreprises :

  • La première, issue d’un milieu industriel, où la démarche participative appuie une démarche qualité et vise à l’amélioration du process de production.
  • La seconde, qui concernent davantage les entreprises de services, où la démarche participative représente un moyen de fédérer les collaborateurs, un objet pour débattre du projet d’entreprise. Parmi ces exemples, on retrouve plusieurs organisations bancaires (Société Générale) et organisations liées aux loisirs (Club Med).
Plus concrètement, les collaborateurs peuvent publier sur l’intranet des idées, puis un challenge les récompense et les valorise selon la pertinence de celles-ci. Ces projets sont développés et animés depuis des directions RH ou communication interne.

Des convergences évidentes avec l’entreprise 2.0

J’ai assisté au dernier carrefour de l’innovation participative, qui s’est déroulé au siège de la R&D d’EDF, à Clamart les 26 et 27 novembre dernier. Durant 2 jours, des praticiens de l’innovation participative ont exposé les démarches développées au sein de leurs entreprises. Des trophées de l’innovation participative ont même été remis aux entreprises les plus abouties dans ce domaine : Réunica, Solvay, ERDF, Club Med… Curieusement, aucune discussion n’a porté sur l’entreprise 2.0, ou du moins la tendance du web 2.0, et comment ce sujet peut s’approcher des démarches d’innovation participative. Pourtant ces entreprises ont évoqué des projets où tous les collaborateurs participent, s’investissent et suivent les débats, les idées. Ces plates-formes d’innovation participative permettent aux salariés d'échanger et de discuter entre eux. Aussi, l’absence de relation entre le 2.0 et l’innovation participative m’interpelle.

J’interroge donc mes co-séminaristes.

Qu'importe le nom pourvu qu'on ait l'innovation.

Après avoir discuté avec eux, je pense qu'ils n’ont pas l’impression de faire de l’entreprise 2.0. Ils en ont entendu parlé, certes, mais cela reste pour eux un concept lointain, très marqué par la dimension technologique. La plupart des personnes présentes participent à un projet d’entreprise, mais ne semblent pas avoir besoin d’un quelconque discours sur « la révolution du web » pour le faire avancer. Leur objectif est d'amener l'entreprise à constamment progresser et ça convient à tout le monde.

Et si on devait faire du 2.0 sans rien dire à personne ?

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Innovation participative

Merci pour cet article. Atlantic Management que je dirige accompagne plusieurs grandes entreprises sur démarches d'innovation participative et je fais le meme constat. Il y a évidemment des liens entre ces démarches d'Ionnvation participative et le potentiel collaboratif des usages innovants du web 2.0 + des enjeux de Knowledge Management, conduite du changement etc.
Très peu d'entreprises (en France en tout cas) ont une réelle conscience des potentiels du 2.0 comme source de partage, d'intelligence collective et....d'efficacité tout simplement. Il faut leur parler d'usages, de bonnes pratiques etc. beaucoup plus que de technos et arriver à réconcilier les DRH-DSI-Dir Com...pour qu'ils travaillent ensemble sur ces projets transversaux. Belle gajeur en vérité ;-)) Le travail d'évangélisation et d'accompagnement (formation/sensibilisation notamment) est indispensable et paralléle à la mise en oeuvre des outils. Ces derniers sont trop souvent des usines à gaz concus par des informaticiens peu mûrs sur les usages collaboratifs (combien d'écoles d'ingénieur proposent des formations au Management et à la Communication relationelle ??).
Le 2.0 comme le développement durable sont par définition transverses et arrivent dans des organisations très hiérarchisées et verticales.
L'innovation participative est donc un très bon axe pour contribuer à la culture 2.0 et proposer des déploiements ambitieux de nouveaux usages.
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Kose | Le Dimanche 19/05/2013 à 07:20 | [^] | Répondre

Vous cherchez une application pour gérer vos échanges ?

 Les marketeurs, directeurs de l'innovation et directeurs de la communication le savent bien. Engager une conversation avec ses publics externes (consommateurs, clients) ou internes (collaborateurs) pour faire de l'innovation participative nécessite une démarche et un bon outil.
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Ensuite, il faut le doter des bons outils. Il peut aller sur Facebook (ouvrir et animer une page fan), sur twitter (idem), sur ou encore Viadeo. Ensuite, il doit rejoindre les lieux de discussion où on parle de son produits (démarche externe). Les forums se multipliant, la tâche sera assez difficile, mais pas insurmontable. Je conseille d'ouvrir une plateforme participative sous le nom de la marque ou du projet, animée et modérée par le Community Manager, puis relayée sur les réseaux sociaux par ses membres. (démarche externe). Si vous voulez voir des exemples, c'est par ici.
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Concernant l'exemple 2.0, les intervenants considéraient aussi que le coté social du web 2.0 aurait un impact sur cette problématique et que "dans les années à venir, la démarche va être beaucoup plus qualitative, reposant sur les réseaux sociaux, les communautés et la co-construction, associant plus les RH, les services de la communication et ceux du marketing". En effet pour le moment la démarche est plus verticale.

 


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